How Much Do YouTubers Earn?

Have you ever wondered how much money YouTubers make? You might have watched their entertaining videos and thought, “Wow, they must be earning a fortune!” Well, you’re not alone. In this blog post, we’ll dive into the fascinating world of YouTube earnings and explore some intriguing figures and stats for 2023.

You already know what YouTube is, and you also know your favorite YouTuber. Let’s talk about the factors that affect YouTuber earnings:

Number of subscribers

This is important because it determines how many people will see their videos. When more people watch their videos, there’s a higher chance of earning money from advertising. So, having more subscribers is good for a YouTuber’s earnings.

Earning Potentials for YouTubers Based on Subscriber Count:

  • 1,000 subscribers: You can start making money by joining the YouTube Partner Program and monetizing your videos with ads. On average, YouTubers with 1,000 subscribers earn about $10 per month.
  • 10,000 subscribers: With 10,000 subscribers, YouTubers can apply for additional monetization features like channel memberships and merchandise sales. They can earn around $100 per month on average.
  • 100,000 subscribers: At this level, YouTubers can attract brand collaborations and sponsorship deals, earning approximately $1,000 per month on average.
  • 1 million subscribers: YouTubers with 1 million subscribers have a large following and can earn more from ads, sponsorships, and potential expansion to other platforms. They can expect around $10,000 per month on average.
  • 10 million subscribers: YouTubers at this level have significant earning potential with more sponsorship deals and merchandise sales. On average, they earn about $100,000 per month.
  • 100 million subscribers: YouTubers with 100 million subscribers have a huge global presence and can secure major advertising deals and partnerships. They can earn approximately $1 million per month on average.

Number of views

The more views a video receives, the higher the chances of making money from ads. Advertisers pay YouTube to display ads, and YouTubers earn a portion of that revenue when viewers watch or engage with those ads. So, more views mean more ad views, which can lead to higher earnings for YouTubers.

The amount of money a YouTuber earns from views can vary widely. Several factors come into play, such as the location of viewers, the type of ads shown, and YouTube’s ad revenue rates.

Earning Potentials for YouTubers Based on Views Count:

  • 1,000 views: The earnings from 1,000 views may not be significant and can range from just a few cents to a few dollars. On average, YouTubers with 1,000 views earn about $2.
  • 10,000 views: With 10,000 views, YouTubers may start to see a slightly higher earning potential, ranging from a few dollars to tens of dollars. On average, they earn about $20.
  • 100,000 views: Reaching 100,000 views mark a significant milestone, and YouTubers can expect a noticeable increase in earnings, ranging from tens to a few hundred dollars. On average, they earn about $200.
  • 1 million views: When a video hits 1 million views, YouTubers can generally expect a substantial boost in earnings, ranging from hundreds to thousands of dollars. On average, they earn about $2,000.
  • 10 million views: Reaching 10 million views opens up the potential to earn thousands to tens of thousands of dollars. However, earnings can still vary significantly based on factors like viewer engagement and location. On average, they earn about $20,000.
  • 100 million views: Achieving 100 million views is an incredible feat, and YouTubers at this level have the potential to earn tens of thousands to hundreds of thousands of dollars, or even more, depending on the circumstances. On average, they earn about $200,000.

Type of content

The type of content you create on YouTube can affect your earnings. Certain categories, like gaming, have a bigger audience and attract more advertisers, which means higher potential earnings. On the other hand, categories like beauty may have more competition and a more specific audience, which can impact how much money you can make.

Types of YouTube content that can make more money from ads than others are:

  1. Gaming: Videos about playing video games are very popular and attract a lot of viewers and advertisers. That’s why gaming content can make a lot of money.
  2. Tech Reviews and Tutorials: Videos that review or teach about technology products, like phones or gadgets, can also earn a good amount of money. Advertisers want to reach people who are interested in technology.
  3. Lifestyle and Fitness: Videos about healthy living, fitness, and wellness can have a big audience. Advertisers may want to show their products to people who watch these types of videos.
  4. Food and Cooking: Videos that show delicious recipes, cooking tips, or food challenges are loved by many viewers. Advertisers in the food industry may want to promote their products in these videos.
  5. Comedy and Entertainment: Funny and entertaining videos can attract a wide audience. Advertisers who want to reach many people may choose to advertise on these types of videos.


Where a YouTuber lives can affect how much money they make. YouTubers in countries like the United States, United Kingdom, Canada, Australia, and Germany usually earn more than those in other countries. These countries have strong economies and lots of companies that want to advertise. That’s why advertisers are willing to pay more money to reach viewers in those countries.

Also, YouTube has different rules and payment rates for each country. So, where a YouTuber lives can make a difference in how much money they can earn.

Monetization options

YouTube provides various ways for YouTubers to make money. These include showing ads, having channel memberships, selling merchandise, and doing sponsored content. YouTubers who use multiple monetization options can earn more money compared to those who rely solely on ads. It’s like having different sources of income—more ways to make money—so they have more opportunities to earn higher amounts.

By utilizing different methods to monetize their channel, YouTubers can maximize their earnings and diversify their income streams. This allows them to earn money not only from ads but also from other sources like memberships, merchandise sales, or partnerships with brands for sponsored content.


The world of YouTube earnings is fascinating. There are various factors that contribute to how much money YouTubers can make, including the number of subscribers and views, the type of content, and the country where the YouTuber resides. YouTubers who reach milestones like 1 million or 100 million subscribers can earn substantial amounts, often in the thousands or even millions of dollars per month.

Additionally, YouTubers who utilize multiple monetization options, such as ads, channel memberships, merchandise sales, and sponsored content, have more chances to increase their earnings. Diversifying income streams allows them to maximize their revenue potential and capitalize on various sources of income.

Overall, becoming a successful YouTuber and earning substantial income requires dedication, creativity, and building a loyal audience. While the figures and stats presented here provide insights into the earning potential, it’s important to note that individual circumstances can vary. However, YouTube remains a platform where content creators have the opportunity to turn their passion into a lucrative career.

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