What Are Keywords? How to Use Them for SEO

When it comes to optimizing your website for search engines, keywords play a crucial role. But what are keywords exactly, and how can you use them effectively for SEO?

In this blog post, we’ll break down the concept of keywords and provide you with practical tips on how to leverage them to improve your website’s visibility in search engine results.

What are keywords?

Keywords are the words or phrases that people type into search engines when they’re looking for something. They help search engines understand what a website or web page is about. By using the right keywords in your website’s content, you can make it easier for search engines to find and show your website to people who are searching for similar things.

Keywords are like the key that unlocks the door to your website, making it more visible to the right audience.

How do keywords work?

When you search for something on the internet, the search engine looks for web pages that have the words you typed. It then shows you a list of results based on how relevant they are to your search.

To make your website show up in those results, you need to use the right words, called keywords, in your website’s content. It’s like telling the search engine, “Hey, my website has what you’re looking for!” This helps more people find your website and visit it.

For example, let’s say you have a website that sells organic food products. If you use the keyword “natural cooking oil” in your website’s content, there’s a better chance that your website will show up when someone searches for that. When people see your website in the search results, they are more likely to click on it, visit your site, and maybe buy something.

By understanding which keywords are important for your business and using them wisely on your website, you can get more visibility in search results. This means more people will see your website, engage with it, and it can lead to more sales or other good things for your business.

How to research keywords

1. Identify your topic

Determine the main subject or theme of your content. It could be a product, service, or informational topic.

2. Google Search:

Use Google Search to explore your topic. Start by entering a broad keyword or phrase related to your content. Take note of the suggested searches that appear as you type, as well as the “People also ask” and “Related searches” sections at the bottom of the search results page. These can provide additional keyword ideas.

3. Competitor Analysis

 Analyze the websites of your competitors. Look for keywords they are targeting in their page titles, headings, meta descriptions, and content. Take note of any recurring keywords or unique terms they are using. Tools like SEMrush, Ahrefs, or SpyFu can assist in this analysis by providing detailed keyword insights for competitor websites.

4. Keyword Research Tools

Explore keyword research tools like Long Tail Pro, KWFinder, Ubersuggest, or Moz’s Keyword Explorer. These tools can help you discover more specific, long-tail keywords that may have lower competition and higher search volume. Enter your main topic or some seed keywords, and the tools will generate a list of related keywords along with data on search volume, competition, and other helpful metrics.

5. Refine Keywords

¬†Evaluate the keywords you’ve collected based on search volume, competition, Paid Difficulty, and relevance to your content. Aim for keywords with a reasonable search volume that align with your content and have manageable competition. Long-tail keywords can be particularly valuable as they often attract more targeted traffic.

How to Optimize Your Website for Keywords

  1. Title Tag: Include your target keyword in the title tag of your webpage.
  2. Meta Description: Write a concise and engaging meta description that includes your keyword.
  3. Headers and Subheadings: Use headers (H1, H2, H3, etc.) in your content and include your keyword in them.
  4. Content Optimization: Naturally incorporate your keyword throughout your content without overdoing it.
  5. Image Alt Text: Add descriptive alt text to your images with your keyword.
  6. URL Structure: Include your keyword in the URL slug of your webpage.
  7. Internal and External Linking: Use internal links within your website and seek relevant external links from other websites.
  8. Mobile-Friendly Design: Ensure your website works well on mobile devices.
  9. Page Loading Speed: Optimize your website’s loading speed for a better user experience.
  10. Monitor and Update: Keep track of your keyword rankings and other metrics, and regularly update and improve your content.

How to Track Your Keyword Performance

  1. Set up Google Search Console: Sign up for a free Google Search Console account and add a special code to your website. You can use Search Console to see which keywords are driving traffic to your website, how many impressions and clicks your keywords are receiving, and your average position in SERPs.
  2. Connect with Google Analytics: Once you have your Google Search Console account ready, connect it to your Google Analytics account. You don’t need to worry about adding any extra codes or things like that. Just add your website details and import them from Google Search Console.
  3. Keep an Eye on Organic Search Traffic: In Google Analytics, go to the “Acquisition” section and click on “Organic Search” to see how many people are coming to your website from search engines. This will show you which keywords are bringing visitors to your website. You can then find out which keywords are doing well and bringing in a lot of visitors. In Analytics, you can also find information about backlinks (other websites linking to yours) and which pages on your website are popular.
  4. Track Keyword Rankings: Use a tool like Ahrefs, SEMrush, or Moz to keep an eye on where your website appears in search results for specific keywords. These tools show you how well your website is ranking.
  5. Check Click-Through Rates (CTRs): Look at the CTRs for your keywords in Google Search Console. CTR is the percentage of people who click on your website’s link when it shows up in search results. If your CTR is low, it may mean that your titles and descriptions need improvement.


Keywords are essential for optimizing your website and improving its visibility in search engine results. By understanding what keywords are and how they work, you can use them strategically to attract more visitors to your website.

Researching keywords involves exploring topics, analyzing competitors, and using keyword research tools. Once you have a list of relevant keywords, optimize your website’s content and monitor its performance using tools like Google Search Console and Google Analytics. Tracking keyword rankings and click-through rates helps you make necessary adjustments to improve your website’s search engine presence.

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