What Are URL and How Do They Work?

In the vast digital landscape, URL play a crucial role in navigating the web. But what exactly are URLs, and how do they work? In this blog post, we’ll break down the basics in easy-to-understand language.

What is a URL?

A URL, which stands for Uniform Resource Locator, is a web address that helps us find and access specific information on the internet. It’s like a unique identifier that tells our web browser where to go and what to show us. URLs can be found in the address bar of our browsers and consist of different parts that work together to guide us to the right place online.

How do URLs work?

URLs work like addresses for websites on the internet. They help your web browser find and display specific web pages. For example, let’s look at the URL “https://shitus.com/what-is-digital-marketing/“:

  1. “https://” tells your browser to use the secure HTTP protocol to communicate with the website.
  2. “shitus.com” is the domain name, which is like the website’s name or address.
  3. “/what-is-digital-marketing/” is the path, indicating the specific page or resource you want to access on the website.

When you enter this URL in your browser or click on a link with this URL, your browser sends a request to the server that hosts “shitus.com.” The server then looks for the “what-is-digital-marketing” page and sends it back to your browser. Finally, your browser displays the requested web page from “shitus.com” on your screen.

Some URLs may have a subdomain that appears before the domain. It acts as a subdivision or category of the main website. For instance, “blog.google.com” has the subdomain “blog” followed by the main domain “google.com”.

URL shorteners

URL shorteners are tools that take long website addresses (URLs) and create shorter, more manageable versions. They are useful when you want to share a link that is lengthy or complex.

When you use the shortened URL, it will redirect users to the original, longer URL. This redirection happens automatically behind the scenes.
URL shorteners are handy for social media platforms like Twitter, where character limits can restrict the length of shared links. They also make URLs more manageable for sharing via messaging apps, email, or any other medium.
It’s worth noting that while URL shorteners can be convenient, they may also pose security risks. Be cautious when clicking on shortened URLs from unknown sources, as they could potentially lead to malicious websites.


HTTP (Hypertext Transfer Protocol):

  • HTTP is the older, standard protocol used for transmitting data over the internet.
  • When you visit a website with HTTP, the data exchanged between your browser and the web server is not encrypted or secured.
  • This means that any information you send, such as passwords or credit card details, can potentially be intercepted by hackers.

HTTPS (Hypertext Transfer Protocol Secure):

  • HTTPS is the secure version of HTTP that adds an extra layer of encryption to protect your data.
  • When you visit a website with HTTPS, the data transmitted between your browser and the web server is encrypted, making it much more secure.
  • It ensures that any information you send or receive cannot be easily accessed or read by unauthorized individuals.

How to create a URL

On websites like Instagram, Facebook, Twitter, Pinterest, and Etsy, you can create personalized links to your profile. For instance, Shitus’ Instagram profile is “instagram.com/shitus_official/.” But remember, this URL is just for your profile, not the entire website.

With website builders like WordPress, Wix, and Weebly, you can buy your own custom domain name that matches your website’s address. It’s like having your unique web address tied to your website.

If you want to start a blog, business website, or any other online project, you can create your own URL by purchasing a domain name. It’s as simple as buying a unique web address for your website.


URLs play a crucial role in navigating the internet. They enable us to locate and access specific resources online. 

By understanding how URLs work, we can effectively use them to find the information we’re looking for on the web.

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