16 Proven Ways to Keep Instagram Stories Viewers Engaged

Are you struggling to keep your Instagram Stories viewers engaged?

If so, you’re not alone. Many businesses and individuals find it difficult to get people to watch their Stories all the way through. But don’t worry, there are plenty of things you can do to improve your engagement.

Instagram Stories are a powerful tool for businesses to connect with their audience, but with so much content on the platform, it can be tough to stand out.

That’s why we’ve put together this list of 16 effective strategies to captivate your Instagram Stories viewers and keep them coming back for more.

1. Use eye-catching visuals on your Instagram stories

To grab attention, use visuals that look really good. Make sure your images and videos are clear, sharp, and not blurry or pixelated. Low-quality visuals won’t catch people’s eyes.

How you arrange your visuals is important too. Think about how they fit in the frame and create an interesting composition. Try different angles, perspectives, and positions to make them more appealing and interesting.

You can make your visuals even more exciting by using filters and effects. These can add cool and unique touches to your Instagram stories, making them stand out. Remember, when you combine high-quality visuals, thoughtful composition, and creative filters, your content becomes visually captivating and hard to resist.

2. Tell stories

People love stories, so use them to share your brand’s story. Show what your brand stands for, its journey, and its mission. This helps people connect with your brand and support it.

Tell stories about how your products or services make a difference. Instead of just saying what they do, show how they have helped people. Share specific examples that highlight the value of what you offer.

Share stories from happy customers. Let them talk about their experiences with your brand. These stories show that your brand is trustworthy and can help others. It’s like word-of-mouth advertising.

3. Ask questions

To get people interested, ask them questions. You can ask about your products or services, or even ask for their thoughts. Asking questions helps you understand your audience better and create content they’ll like.

When you ask questions about your products or services, it makes people curious. They start thinking about how your offerings can help them. Also, when you ask for feedback, it shows that you care about what your audience thinks and want to improve.

By asking questions, you learn more about your audience. This helps you make content that’s more relevant to them. When your content resonates with them, they feel a stronger connection to your brand, and they engage more with what you share.

4. Run contests and giveaways

People love getting free things! That’s why running contests and giveaways is a great way to get viewers interested and excited about your brand. They’ll be thrilled to participate and have a chance to win something special.

When you organize a contest, make sure to have clear rules. This helps everyone understand how to enter, what they can win, and when the winner will be announced. It’s important to be fair and transparent, so everyone has an equal chance to win.

Spread the word about your contest on all your social media channels. Share posts and create eye-catching pictures or videos to get people excited and encourage them to join. The more people who know about your contest, the more fun and engagement it will bring.

5. Use polls on your Instagram stories

Polls are a fantastic way to get opinions from your audience. You can use them to ask questions about your products or services, or even gather feedback about your content. Polls allow your audience to share their thoughts and preferences, helping you understand them better.

By using polls, you can ask specific questions related to your offerings. For example, you can ask which features of your product people like the most or what improvements they would like to see. This feedback is valuable for improving your products or services to better meet their needs.

Polls also help you create more relevant content. By asking your audience what they want to see or what topics interest them, you can tailor your content to their preferences. This ensures that you’re providing information and engaging with them in a way that resonates with their interests.

6. Use stickers and GIFs on your Instagram stories

Stickers and GIFs are a great way to give your Instagram stories a unique touch. They add personality and make your content more engaging. By using stickers and GIFs, you can make your stories more visually appealing and enjoyable for your viewers.

There is a wide variety of stickers and GIFs available for you to choose from. You can find stickers that match your brand’s style and theme. Whether you’re looking for cute, funny, or stylish stickers, there’s something out there that fits your brand and the message you want to convey.

Don’t be afraid to get creative and experiment with stickers and GIFs. They can be used to emphasize certain points, add humor, or express emotions. You can place them strategically within your Instagram stories to grab attention or evoke a specific reaction from your viewers. Just make sure to use them in moderation and keep them relevant to your content.

7. Add Call-to-Actions (CTAs) to Your Instagram stories

To get viewers to do something, you can use Call-to-Actions (CTAs) in your Instagram Stories. These are clear instructions that prompt people to take specific actions. By using CTAs, you can motivate viewers to engage more with your brand and content.

CTAs can be simple and direct, like asking viewers to swipe up to read an article or visit your website. You can also encourage them to participate in contests, sign up for newsletters, or follow your social media accounts. The key is to make your CTAs compelling and enticing, so viewers feel motivated to take the desired action.

By including CTAs in your Stories, you guide viewers on what to do next. This can lead to increased website traffic, more contest entries, or greater engagement on your social media platforms. It’s an effective way to drive specific actions and deepen the connection between your brand and your audience.

8. Host Q&A Sessions or Live Chats

To connect with your audience, you can host Q&A sessions or live chats. This means inviting viewers to ask questions and providing immediate responses. It’s an interactive approach that allows you to engage directly with your audience.

During Q&A sessions or live chats, encourage viewers to submit their questions. You can ask them to comment or send messages with their inquiries. This gives them the opportunity to participate actively and get their queries answered in real time.

By hosting Q&A sessions or live chats, you foster a sense of connection and build stronger relationships with your audience. It shows that you value their input and are willing to engage with them directly. This interaction creates a more personalized experience and helps establish trust and loyalty.


 Share inspiring or motivational quotes to spark conversation. Here are some positive and inspiring quotes that can spark conversation and engagement on your Instagram Stories:

The best way to predict the future is to create it

Peter Drucker

Happiness is not by chance, but by choice.

Jim Rohn

The secret of getting ahead is getting started.

Mark Twain

10. Tips and tricks

Share helpful tips and tricks related to your industry or niche on your Instagram stories. These valuable pieces of advice can be really useful for your audience. Keep the language simple and easy to understand, avoiding complex terms. Use visuals like images or videos to make the tips more engaging. Make sure the tips are practical and actionable so that your audience can easily apply them in their own lives. Share real-life examples to illustrate how these tips have worked for others.

11. Events and promotions

Promote upcoming events or promotions like:

Exciting news!

We have some amazing events and promotions coming up that you won’t want to miss. Mark your calendars because we’re hosting a special event next week that will be filled with fun, networking opportunities, and exclusive offers.

Stay tuned for more details and be sure to keep an eye on our Instagram stories for updates and sneak peeks. We’re also running a limited-time promotion where you can enjoy incredible discounts on our products/services. Don’t miss out on these fantastic deals! Head over to our profile for more information.

Get ready to experience something extraordinary and take advantage of these exciting events and promotions.

12. User-generated content

User-generated content (UGC) is a powerful tool to showcase your brand’s community and engage your audience. Here’s a example to highlight the importance of UGC in your Instagram stories:

We love our incredible community! Your support and enthusiasm mean the world to us. That’s why we want to feature YOU in our Instagram stories. Share your experiences, testimonials, or creative content featuring our brand, and we’ll proudly showcase it to our followers. We believe in the power of authentic voices, and there’s nothing more genuine than hearing from our amazing customers. So, tag us in your posts, use our dedicated hashtags, and get a chance to be featured.

Let’s celebrate our vibrant community together and inspire others with your stories. Keep an eye on our stories to see the love and appreciation pouring in from our fantastic supporters.

13. Thank-you posts for Instagram

Show your appreciation for your customers and followers. For example, when you reach a specific target like gaining 10k followers, you can share a post thanking them for being 10k followers. If your product becomes the best-selling, you can also mention your thanks for making it the number one best-selling. Additionally, you can directly send a thank-you post to the user using the tools available in the digital world.

14. Personal updates

If you are a blogger or just a regular person, it’s a great option to share personal updates with your audience. This helps to build trust and a connection with them. You can share things like your travel experiences, what you’re currently reading, what delicious food you’re enjoying, and many other ideas to keep them engaged and interested in your life. By opening up and sharing personal aspects, you create a more authentic and relatable connection with your audience.

15. Collaborate with Influencers or Partners

To reach new audiences and keep your viewers interested, you can collaborate with influencers or other brands. This means working together on Instagram Stories that promote each other’s content. Collaborations help expose your brand to new people and generate fresh interest.

When you collaborate with influencers or partners, you can cross-promote each other’s content. This means sharing each other’s Stories and mentioning each other in your captions. By doing so, you tap into each other’s follower base, expanding your brand’s visibility and attracting new viewers.

Collaborations add variety and diversity to your Stories, making them more interesting for your audience. When they see different perspectives and content styles, they stay engaged and curious about what’s coming next. It’s a great way to keep your Stories dynamic and captivating.

16. Be consistent

To keep your viewers interested, it’s crucial to be consistent with your storytelling. This means posting stories regularly and sticking to a schedule. When you consistently show up, your audience knows they can rely on you for fresh and engaging content.

Not only should you be consistent in terms of frequency, but also in the quality of your content. Make sure your stories are well-crafted, visually appealing, and aligned with your brand’s message. High-quality content helps you stand out and leaves a lasting impression on your viewers.

When you’re consistent, you build a group of followers who really like what you do. They look forward to your stories and engage with them. This can bring more attention to your brand and open up new opportunities.


If you want to keep people interested in your Instagram Stories, try using eye-catching visuals, telling stories, asking questions, running contests, using polls, adding stickers and GIFs, and including clear instructions for your viewers. You can also host Q&A sessions, collaborate with others, and be consistent with your storytelling.

These strategies will help you stand out, connect with your audience, and create engaging experiences that leave your viewers wanting more. So, give them a try and see how your Instagram Stories engagement improves.

Ref for Image: Photo by cottonbro studio

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